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The Original Macintosh
Anecdotes about the development of Apple's original Macintosh, and the people who made it (11 stories)
“The only way to do great work is to love what you do.” -- Steve Jobs

  
Marketing:  (11)
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The big day finally arrives
January 1984
Andy Hertzfeld
Marketing,The Launch
11
 (4.72)
Burrell and I get our pictures in Newsweek
January 1984
Andy Hertzfeld
The Press,The Launch,Marketing
7
 (4.57)
The famous 1984 commercial almost got canceled
September 1983
Andy Hertzfeld
Marketing,The Launch
7
 (4.55)
The Macintosh's first great game
June 1982
Andy Hertzfeld
Software Design,Games,Lisa,Marketing
16
 (4.5)
We need a demo for the intro
January 1984
Andy Hertzfeld
Marketing,The Launch,Software Design
13
 (4.35)
We visit my alma mater to try to sell them Macs
January 1983
Andy Hertzfeld
Marketing,Education,Personality
5
 (4.33)
Why the Mac design team got credit for their work
January 1983
Andy Hertzfeld
Marketing,The Launch,The Press,Retreats
4
 (4.28)
We feel betrayed by the unexpectedly high price
October 1983
Andy Hertzfeld
Marketing,Twiggy
13
 (3.92)
We present a Mac to Mick Jagger
January 1984
Andy Hertzfeld
Marketing,Celebrities,The Launch
4
 (3.9)
What's worse than a dealer screwing up your new computer? Telling the customer the dealer screwed up their new computer.
1988
David Ramsey
Marketing,Hardware,Mac II
2
 (3.44)
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