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The Original Macintosh
Anecdotes about the development of Apple's original Macintosh, and the people who made it (11 stories)
“There's only one rule in user interface design: Make the user happy.” -- Bill Atkinson

  
Marketing:  (11)
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The Macintosh's first great game
June 1982
Andy Hertzfeld
Software Design,Games,Lisa,Marketing
17
 (4.5)
We visit my alma mater to try to sell them Macs
January 1983
Andy Hertzfeld
Marketing,Education,Personality
6
 (4.31)
Why the Mac design team got credit for their work
January 1983
Andy Hertzfeld
Marketing,The Launch,The Press,Retreats
4
 (4.37)
The famous 1984 commercial almost got canceled
September 1983
Andy Hertzfeld
Marketing,The Launch
7
 (4.52)
We feel betrayed by the unexpectedly high price
October 1983
Andy Hertzfeld
Marketing,Twiggy
14
 (3.92)
We present a Mac to Mick Jagger
January 1984
Andy Hertzfeld
Marketing,Celebrities,The Launch
5
 (4.0)
We need a demo for the intro
January 1984
Andy Hertzfeld
Marketing,The Launch,Software Design
15
 (4.38)
The big day finally arrives
January 1984
Andy Hertzfeld
Marketing,The Launch
12
 (4.85)
Burrell and I get our pictures in Newsweek
January 1984
Andy Hertzfeld
The Press,The Launch,Marketing
7
 (4.6)
How the hand and the mouse came together!
April 1984
Eric Barnes
Marketing
3
 (3.2)
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