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The Original Macintosh
Anecdotes about the development of Apple's original Macintosh, and the people who made it (11 stories)
“It's always necessary to seek for perfection. Obviously, for us, this word no longer has the same meaning. To me, it means: from one canvas to the next, always go further, further...” -- Pablo Picasso

  
Marketing:  (11)
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The Macintosh's first great game
June 1982
Andy Hertzfeld
Software Design,Games,Lisa,Marketing
15
 (4.57)
We visit my alma mater to try to sell them Macs
January 1983
Andy Hertzfeld
Marketing,Education,Personality
4
 (4.33)
Why the Mac design team got credit for their work
January 1983
Andy Hertzfeld
Marketing,The Launch,The Press,Retreats
4
 (4.28)
The famous 1984 commercial almost got canceled
September 1983
Andy Hertzfeld
Marketing,The Launch
7
 (4.52)
We feel betrayed by the unexpectedly high price
October 1983
Andy Hertzfeld
Marketing,Twiggy
13
 (3.84)
We present a Mac to Mick Jagger
January 1984
Andy Hertzfeld
Marketing,Celebrities,The Launch
4
 (3.9)
We need a demo for the intro
January 1984
Andy Hertzfeld
Marketing,The Launch,Software Design
11
 (4.27)
The big day finally arrives
January 1984
Andy Hertzfeld
Marketing,The Launch
10
 (4.87)
Burrell and I get our pictures in Newsweek
January 1984
Andy Hertzfeld
The Press,The Launch,Marketing
6
 (4.84)
How the hand and the mouse came together!
April 1984
Eric Barnes
Marketing
2
 (3.14)
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