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The Original Macintosh
Anecdotes about the development of Apple's original Macintosh computer, and the people who created it. (119 stories)
“Hell, there are no rules here - we're trying to accomplish something.” -- Thomas Edison

Visit the Image Gallery (14 images) or view recent comments.

  
Marketing: (12 stories)
Alice
The Macintosh's first great game
Date: June 1982
Author: Andy Hertzfeld
Topics: Software Design,Games,Lisa,Marketing
Comments: 15
Rating:  (4.55)

What's A Megaflop?
We visit my alma mater to try to sell them Macs
Date: January 1983
Author: Andy Hertzfeld
Topics: Marketing,Education,Personality
Comments: 4
Rating:  (4.33)

Credit Where Due
Why the Mac design team got credit for their work
Date: January 1983
Author: Andy Hertzfeld
Topics: Marketing,The Launch,The Press,Retreats
Comments: 4
Rating:  (4.28)

1984
The famous 1984 commercial almost got canceled
Date: September 1983
Author: Andy Hertzfeld
Topics: Marketing,The Launch
Comments: 7
Rating:  (4.52)

Price Fight
We feel betrayed by the unexpectedly high price
Date: October 1983
Author: Andy Hertzfeld
Topics: Marketing,Twiggy
Comments: 13
Rating:  (3.84)

MacPaint Gallery
A gallery of Susan Kare's MacPaint art from 1983
Date: October 1983
Author: Andy Hertzfeld
Topics: Social Life,Testing,MacPaint,Marketing
Comments: 7
Rating:  (4.44)

A Mac For Mick
We present a Mac to Mick Jagger
Date: January 1984
Author: Andy Hertzfeld
Topics: Marketing,Celebrities,The Launch
Comments: 4
Rating:  (3.90)

It Sure Is Great To Get Out Of That Bag!
We need a demo for the intro
Date: January 1984
Author: Andy Hertzfeld
Topics: Marketing, The Launch, Software Design
Comments: 11
Rating:  (4.27)

The Times They Are A-Changin'
The big day finally arrives
Date: January 1984
Author: Andy Hertzfeld
Topics: Marketing,The Launch
Comments: 10
Rating:  (4.87)

Can We Keep The Skies Safe?
Burrell and I get our pictures in Newsweek
Date: January 1984
Author: Andy Hertzfeld
Topics: The Press,The Launch,Marketing
Comments: 6
Rating:  (4.84)

Where'd That Hand Come From?
How the hand and the mouse came together!
Date: April 1984
Author: Eric Barnes
Topics: Marketing
Comments: 1
Rating:  (3.14)

A Lesson In Diplomacy
What's worse than a dealer screwing up your new computer? Telling the customer the dealer screwed up their new computer.
Date: 1988
Author: David Ramsey
Topics: Marketing,Hardware,Mac II
Comments: 2
Rating:  (3.44)


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First day with the Macintosh team
He's Only in Field Service
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Switcher
Black Wednesday
The Times They Are A-Changin'
Can We Keep The Skies Safe?
Busy Being Born

External Links
Stanford Library's Early Mac Site
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Online Exhibit of Rare Mac Artifacts
Slashdotted!
In Search of the Valley

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