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The Original Macintosh
Anecdotes about the development of Apple's original Macintosh, and the people who made it (11 stories)
“It's better to be a pirate than join the Navy” -- Steve Jobs

  
Marketing:  (11)
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The Macintosh's first great game
June 1982
Andy Hertzfeld
Software Design,Games,Lisa,Marketing
15
 (4.57)
We visit my alma mater to try to sell them Macs
January 1983
Andy Hertzfeld
Marketing,Education,Personality
4
 (4.33)
Why the Mac design team got credit for their work
January 1983
Andy Hertzfeld
Marketing,The Launch,The Press,Retreats
4
 (4.28)
The famous 1984 commercial almost got canceled
September 1983
Andy Hertzfeld
Marketing,The Launch
7
 (4.52)
We feel betrayed by the unexpectedly high price
October 1983
Andy Hertzfeld
Marketing,Twiggy
13
 (3.84)
We present a Mac to Mick Jagger
January 1984
Andy Hertzfeld
Marketing,Celebrities,The Launch
4
 (3.9)
We need a demo for the intro
January 1984
Andy Hertzfeld
Marketing,The Launch,Software Design
11
 (4.27)
The big day finally arrives
January 1984
Andy Hertzfeld
Marketing,The Launch
10
 (4.87)
Burrell and I get our pictures in Newsweek
January 1984
Andy Hertzfeld
The Press,The Launch,Marketing
6
 (4.84)
How the hand and the mouse came together!
April 1984
Eric Barnes
Marketing
2
 (3.14)
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